These Come From Trees Sticker

These Come From Trees Sticker
This is the sticker we're hoping can save a couple hundred thousand trees a year. Amazing how the right message at the right time can make the difference.

Quick Facts about "These Come From Trees"

Saturday, June 28, 2008

"Pause Points" and Conservation

Melissa over at the Better Living blog stumbled onto the These Come From Trees project the other day, and has some great commentary on These Come From Trees and the concept of a "pause point" or a moment wherein a person is brought back to the moment to make them briefly think about what they're about to do, rather than just mindlessly going about it.

She had recently read the book "Mindless Eating," which is all about how the human body and mind, and the restaurant industry, is geared to encourage accidental, "mindless" overeating.

Melissa drew the connection between the techniques related in that book to dial back unintentional overconsumption, and those that she implements in her own life (she puts her paper towels way up on top of the fridge to make it more difficult to get to, thus ensuring she really needs one before she grabs one), and the sort of gentle reminder provided by These Come From Trees stickers to create a "pause point."

She does a great job of summing it up here:

We all know that paper napkins and towels come from trees, just like we know we shouldn't eat an entire bag of potato chips. But not all of us are mindful all the time, and these stickers create a pause point for us - they provide a physical, visual cue which remind us to stop and think before proceeding with our intended action.
I also love her comments on the design and phrasing of the sticker, in that that was something we put a LOT of time and effort into:

I like the way the message is phrased; it's not saying "Hey, I can't believe you didn't bring your own cloth napkins, jerk, why are you destroying the environment by using these disposables?" Instead, it's just a gentle reminder to consider the resources consumed in the item about to be used.
Great comments Melissa. A friend of mine had recently read "Mindless Eating" and told me about it, but I didn't even draw the connection. Thanks for connecting the dots!

Check out the rest of the post here.

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