The original goal of this experiment was to create a way to politely, and subtly remind folks about accidental overconsumption. But one of the big parts of getting that message out to the world, was making sure that the message was built to spread by individuals.
How Individuals Make These Come From Trees Go
We like to call this a "guerrilla public service announcement." Why? Because it's a public service announcement that is spread by you.
A single sticker, here and there, which then tips of the next eco-citizen to the project. That eco-citizen then gets his own set, and the cycle continues!
And even though businesses and Universities and even K-12 schools are starting to get with the program, the main engine of this experiment is the individual who picks up 20, 50, 100, or even 200 stickers to put up in his own neck of the woods.
That's how new people find out about the project: by you putting them up in your neighborhood!
What can you do, as an individual?
Around town: Put them up in the restrooms at your favorite coffee shops and restaurants. It will help save the owner hundreds of dollars a year, while reducing needless waste. Win-win!
Airports, movie theaters, and other public places are great too! Anywhere with lots of people going through them is a great place make a difference by spreading the word.
At work: TCFT work great at the office too, both in the bathroom and on the copier. If you're feeling really enterprising, maybe even email the facilities staff, showing them all the companies who are deploying TCFT stickers across their entire business.
It only takes a single email in the right inbox to take TCFT stickers from a dozen around town, to thousands worldwide at a Fortune 500 company like Clorox.
With your friends: Give stickers to your friends to put up in their town and office too.
Online: Join our Facebook page and post pictures of your stickers in the wild on Flickr.
Why does your participation matter?
It spreads the word. We see it all the time, where someone purchases stickers in a given zip code that has never showed up in our inbox before, and then all of a sudden over the coming months, suddenly, that zip code shows up, more and more. That pioneering TCFT participant plants the seed, which spreads in his area.
Join the movement, grab some stickers, and let's get going!
These Come From Trees Sticker
This is the sticker we're hoping can save a couple hundred thousand trees a year. Amazing how the right message at the right time can make the difference.
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15 comments:
Thank you for these awesome stickers! I just requested some using the Education Challenge.
Any chance these stickers can be available in Spanish?
Thanks.
@N. Garcia
Not yet! But they're translated into Italian, Arabic, and Turkish. Would you like to translate them? Email us at thesecomefromtrees@gmail.com to discuss!
amazing idea :)
Don't the stickers also come from trees? Do you have stickers to stick on your stickers?
Anonymous...don't be a jackass! The benefit outweighs the sacrifice.
If you had some proof that these stickers were made from soy based ink and 100 percent recycled paper I might consider buying them
I noticed one of your stickers in a gas station bathroom while traveling across country. I'm from New York and the sticker caught my eye in Wyoming! TCFC rules.
My work place won't let me purchase these without a physical address and phone number. Can you provide this here or email it to me ASAP, please? We will buy as soon as we have that information. Thank you! emily.wirtz@redmondschools.org
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