The other day I was quickly looking through the purchases of These Come From Trees stickers (as I typically do, before shooting the download off to our pick n pack) to see what domain names showed up in the purchasers, and my eye was caught by "@heartonyoursleeve.ca".
I gave a looksee at the website, and sure enough it turns out to be a "sustainable" boutique based in Toronto, Canada that focuses on locally produced, renewable clothing.
I dropped a quick note to the purchaser, owner of Heart on Your Sleeve, Natalie Stephenson, regarding what she intended to do with the stickers. Turns out, she's going to hand them out to people who shop at her boutique with each receipt, asking them to spread the word, in that people who shop at her store are likely to be the best placed to help evangelize.
What it comes down to is that Natalie is helping to turbocharge the concept of "it only takes one."
That is, a single sticker in the right place at the right time, gets the message in front of someone who can really do something to move the message on its way.
Natalie's doing her part to spread the word not just to individuals, but people who themselves are well placed to broadly spread the message. And that's pretty great.
Quick Facts about "These Come From Trees"
- Check out our "welcome post" to learn about what inspired this project.
- Eco-minded Citizens: See what you can do with These Come From Trees!
- K-12 Schools, check out our Education Challenge
- Hundreds of Businesses Using These Come From Trees Stickers
- Proven up to 29% paper use reduction
- A single "These Come From Trees" sticker can save around a tree's worth of paper, every year
- More than 50,000 stickers distributed since 3/07
- Laminated stickers hold up to washing.
- A typical fast food restaurant with two bathrooms can use up to 2000 pounds of paper towels a year
- The average coffee shop uses 1000 pounds of paper towels a year
- A single tree produces around 100 pounds of paper
- Roughly 50,000 fast food restaurants in the US
- 200,000 gas stations in the US
- 14,000 McDonalds' in the US
- 10,000 Starbucks in the US