These Come From Trees Sticker

These Come From Trees Sticker
This is the sticker we're hoping can save a couple hundred thousand trees a year. Amazing how the right message at the right time can make the difference.

Quick Facts about "These Come From Trees"

Saturday, March 10, 2007

These ALSO come from trees! Part deux

Gail comments over on Tod Brilliant's blog about how she is going to use a "These Come From Trees" sticker on her printer to help her think for a second about how important her print job is before she prints it.

Great idea! hadn't even thought about that for home printing use. I have a sticker on my paper towel dispenser at home, and some on the outer case of my laptop, but not on my printer or keyboard! I'll have to fix that immediately.

In the spirit of "delivering the message at the point of decision making" I would recommend putting one on your computer monitor or keyboard, in addition to the printer. While the one on your printer will be helpful to internalize the message more broadly, you're not looking at it at the moment you hit "print."

This is why we encourage people to put the sticker on the paper towels dispenser right where the eyes fall while pulling out towels--so the message can be delivered right at the moment that the reader can actually do something about it--like one of those digital speed limit signs with the radar gun in it, it flahes to grab your attention, shows you the speed you're doing RIGHT NOW such that you can do something about it RIGHT NOW: take your foot off the gas. Which is kinda what we're encouraging: people to take their foot off the gas for their printer, copier, or paper towel dispenser!

Good thinking Gail! Keep 'em coming everyone.

3 comments:

Jon B said...

Could someone really clever create an add-on program that creates e.g. a pop-up box saying "These come from trees" every time your mouse hovers over the "Print" button?

Not me...but someone?

Anonymous said...

thanks..

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