This is the first post of the new These Come From Trees blog.
This blog, which will probably be replaced by a more customizable site in the near future, is the online home of the "These Come From Trees" project, an experiment in viral guerilla marketing, both online and offline, in the service of reduced consumer waste.
We welcome comments, praise, and constructive criticisms all. Thanks for stopping by.
Pete
These Come From Trees Sticker
This is the sticker we're hoping can save a couple hundred thousand trees a year. Amazing how the right message at the right time can make the difference.
Quick Facts about "These Come From Trees"
- Check out our "welcome post" to learn about what inspired this project.
- Eco-minded Citizens: See what you can do with These Come From Trees!
- K-12 Schools, check out our Education Challenge
- Hundreds of Businesses Using These Come From Trees Stickers
- Proven up to 29% paper use reduction
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- A single "These Come From Trees" sticker can save around a tree's worth of paper, every year
- More than 50,000 stickers distributed since 3/07
- Laminated stickers hold up to washing.
- A typical fast food restaurant with two bathrooms can use up to 2000 pounds of paper towels a year
- The average coffee shop uses 1000 pounds of paper towels a year
- A single tree produces around 100 pounds of paper
- Roughly 50,000 fast food restaurants in the US
- 200,000 gas stations in the US
- 14,000 McDonalds' in the US
- 10,000 Starbucks in the US
2 comments:
Inspiring site. And all for a really good cause.
I'll add you to my sidebar links. And my Google notebook and any other place I can think might help the cause.
purplesimon out...
Could you tell me what your stickers are made out of?
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